YouTube Hashtags: The Complete Guide
YouTube hashtags are clickable links that group videos by topic. They appear above your video title — the first 3 hashtags from your description show as blue text. Unlike tags (hidden metadata), hashtags are visible to viewers. Use 3-5 relevant hashtags; more than 15 and YouTube ignores all of them.
Definition: A YouTube hashtag is a word or phrase prefixed with
#(no spaces) placed in a video’s description or title. YouTube converts it into a clickable link that leads to a feed of videos using the same hashtag.
Hard numbers
| Rule | Value |
|---|---|
| Maximum hashtags per video | 15 (all ignored if exceeded) |
| Shown above title | First 3 from description |
| Recommended count | 3-5 |
| Format | #NoSpaces, letters and numbers only |
| Case sensitivity | None (search-wise), but mixed case aids readability |
| Hashtags in title | Allowed, but uses title character space |
How YouTube hashtags work
When you add hashtags to your video description, YouTube turns them into clickable links. Clicking a hashtag takes viewers to a feed of other videos with the same hashtag.
The first 3 hashtags in your description appear as blue, clickable text directly above your video title. This is prime real estate — visible before viewers click “Show more.”
Where to put hashtags
| Placement | Pros | Cons |
|---|---|---|
| End of description | Keeps first lines clean for SEO text | Less prominent in description |
| Start of description | Front and center | Takes up preview space |
| In the title | Maximum visibility | Uses title character space |
| Mixed throughout | Natural integration | Harder to manage |
The first 3 hashtags from your description show above the title regardless of where you place them.
Hashtags vs. tags
| Hashtags | Tags | |
|---|---|---|
| Visible to viewers | Yes (above title + in description) | No (hidden metadata) |
| Clickable | Yes (links to hashtag feed) | No |
| Character limit | No per-hashtag limit | 500 total characters |
| Count limit | 15 max | No count limit (character-limited) |
| Placement | Description or title | Separate “Tags” field |
| Shown above title | First 3 | Never |
| Penalty for excess | All ignored if >15 | Can’t exceed 500 chars |
| Algorithm impact | Very low | Low |
Both serve as context signals for YouTube’s algorithm. Tags give you more space (500 characters) for detailed keywords. Hashtags give you visibility (above the title) for broad topic labels. Use both.
Hashtag format rules
- Start with
#followed by text, no space:#premiereprotutorial - No spaces within a hashtag. “Premiere Pro” becomes
#premiereproor#PremierePro - Letters and numbers only. Special characters break the hashtag.
- Case doesn’t matter for search, but mixed case improves readability:
#PremiereProTutorialvs#premiereprotutorial
Choosing good hashtags
The best hashtags are:
- Directly relevant to your video content
- Actually searched by YouTube users
- Specific enough to be meaningful (
#PremiereProTutorialover#video)
The hashtag generator pulls candidates from YouTube autocomplete, so you know people actually search for these terms.
What not to do
- No misleading hashtags. Using
#MrBeaston an unrelated video violates YouTube’s policies. - No more than 15. Exceeding 15 means YouTube ignores all of them.
- No spaces in hashtags.
#premiere procreates a hashtag for just “premiere.” - No harassment or hate. Can get your video removed.
Bottom line
Add 3-5 relevant hashtags to your description. Make sure they match your content. Use the hashtag generator to find ones backed by real search data. Then focus on what actually drives views: your title, thumbnail, and content quality.