YouTube Hashtags: The Complete Guide

YouTube hashtags are clickable links that group videos by topic. They appear above your video title — the first 3 hashtags from your description show as blue text. Unlike tags (hidden metadata), hashtags are visible to viewers. Use 3-5 relevant hashtags; more than 15 and YouTube ignores all of them.

Definition: A YouTube hashtag is a word or phrase prefixed with # (no spaces) placed in a video’s description or title. YouTube converts it into a clickable link that leads to a feed of videos using the same hashtag.

Hard numbers

RuleValue
Maximum hashtags per video15 (all ignored if exceeded)
Shown above titleFirst 3 from description
Recommended count3-5
Format#NoSpaces, letters and numbers only
Case sensitivityNone (search-wise), but mixed case aids readability
Hashtags in titleAllowed, but uses title character space

How YouTube hashtags work

When you add hashtags to your video description, YouTube turns them into clickable links. Clicking a hashtag takes viewers to a feed of other videos with the same hashtag.

The first 3 hashtags in your description appear as blue, clickable text directly above your video title. This is prime real estate — visible before viewers click “Show more.”

Where to put hashtags

PlacementProsCons
End of descriptionKeeps first lines clean for SEO textLess prominent in description
Start of descriptionFront and centerTakes up preview space
In the titleMaximum visibilityUses title character space
Mixed throughoutNatural integrationHarder to manage

The first 3 hashtags from your description show above the title regardless of where you place them.

Hashtags vs. tags

HashtagsTags
Visible to viewersYes (above title + in description)No (hidden metadata)
ClickableYes (links to hashtag feed)No
Character limitNo per-hashtag limit500 total characters
Count limit15 maxNo count limit (character-limited)
PlacementDescription or titleSeparate “Tags” field
Shown above titleFirst 3Never
Penalty for excessAll ignored if >15Can’t exceed 500 chars
Algorithm impactVery lowLow

Both serve as context signals for YouTube’s algorithm. Tags give you more space (500 characters) for detailed keywords. Hashtags give you visibility (above the title) for broad topic labels. Use both.

Hashtag format rules

Choosing good hashtags

The best hashtags are:

  1. Directly relevant to your video content
  2. Actually searched by YouTube users
  3. Specific enough to be meaningful (#PremiereProTutorial over #video)

The hashtag generator pulls candidates from YouTube autocomplete, so you know people actually search for these terms.

What not to do

Bottom line

Add 3-5 relevant hashtags to your description. Make sure they match your content. Use the hashtag generator to find ones backed by real search data. Then focus on what actually drives views: your title, thumbnail, and content quality.